Since more than 16 years we support companies with innovation management, business development as well as sales and marketing services with measurable success! Crucial for successful innovation management is the careful implementation of the innovation process at the very beginning. More than 90% of innovations fail in the consumer market, in case of innovation of technical products 45% fail.
According to our experience after 16 years of innovation management we found these main reasons why innovations fail: „Too many parallel activities with unclear targets, conflict of interest among the participants, concentration on short-term results, weak project-management, bad integration of all team-members and last not least the missing support from management.“
Heinrich Hess – Managing Director HGH Innovation GmbH, München
HGH – THE INNOVATION COMPANY
Of course we from HGH Innovation are keeping ourselves up-to-date with certifications and continuous further education.
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